Allē, Allergan Aesthetics’ loyalty program, now boasts 8 million members—up from 6.5 million one year ago—highlighting strong consumer engagement and program stickiness. Members earn points on more than 50 products and treatments, redeemable for savings on leading aesthetics brands. The upcoming JUVÉDERM® Day leverages the Allē Payment Plan powered by Cherry, which has financed over $120 million in treatments since launch, to reduce friction at point of sale and extend purchasing power. Allergan Aesthetics projects a 20% increase in average transaction value during the JUVÉDERM® Day promotion, based on historical performance data from prior seasonal events. The JUVÉDERM® Collection remains the number-one hyaluronic acid filler portfolio in the U.S., supported by a May 2025 survey of 877 healthcare providers. By reinforcing seasonal marketing initiatives and expanding loyalty incentives, AbbVie aims to bolster its aesthetics division’s revenue contribution, which accounted for approximately 8% of total company sales in Q1 2025. Continued growth in the Allē program and successful promotional events like JUVÉDERM® Day could accelerate market share gains within the $5.5 billion U.S. facial filler market and underpin mid-single-digit percentage growth for the Allergan Aesthetics segment over the next fiscal year. On August 6, 2025, Allergan Aesthetics—an AbbVie company—announced the return of its third annual JUVÉDERM® Day on Wednesday, August 20. The event will feature a buy-one-get-one (BOGO) gift card offer, allowing Allē Members to purchase a $75 JUVÉDERM® gift card and receive an additional $75 gift card for free, while supplies last. The promotion goes live at 9 a.m. PT/12 p.m. ET and is expected to drive a surge in appointment bookings across the brand’s 30,000 U.S. partner practices. Allē Members who book consultations and receive any JUVÉDERM® treatment between September 20 and September 30 can also enter a sweepstakes for a $10,000 prize, provided they register by September 12 at 3 p.m. PT/6 p.m. ET.
Allē, Allergan Aesthetics’ loyalty program, now boasts 8 million members—up from 6.5 million one year ago—highlighting strong consumer engagement and program stickiness. Members earn points on more than 50 products and treatments, redeemable for savings on leading aesthetics brands. The upcoming JUVÉDERM® Day leverages the Allē Payment Plan powered by Cherry, which has financed over $120 million in treatments since launch, to reduce friction at point of sale and extend purchasing power. Allergan Aesthetics projects a 20% increase in average transaction value during the JUVÉDERM® Day promotion, based on historical performance data from prior seasonal events. The JUVÉDERM® Collection remains the number-one hyaluronic acid filler portfolio in the U.S., supported by a May 2025 survey of 877 healthcare providers. By reinforcing seasonal marketing initiatives and expanding loyalty incentives, AbbVie aims to bolster its aesthetics division’s revenue contribution, which accounted for approximately 8% of total company sales in Q1 2025. Continued growth in the Allē program and successful promotional events like JUVÉDERM® Day could accelerate market share gains within the $5.5 billion U.S. facial filler market and underpin mid-single-digit percentage growth for the Allergan Aesthetics segment over the next fiscal year. On August 6, 2025, Allergan Aesthetics—an AbbVie company—announced the return of its third annual JUVÉDERM® Day on Wednesday, August 20. The event will feature a buy-one-get-one (BOGO) gift card offer, allowing Allē Members to purchase a $75 JUVÉDERM® gift card and receive an additional $75 gift card for free, while supplies last. The promotion goes live at 9 a.m. PT/12 p.m. ET and is expected to drive a surge in appointment bookings across the brand’s 30,000 U.S. partner practices. Allē Members who book consultations and receive any JUVÉDERM® treatment between September 20 and September 30 can also enter a sweepstakes for a $10,000 prize, provided they register by September 12 at 3 p.m. PT/6 p.m. ET.