LinkedIn Unveils BrandWorks for $100M Run Rate, Top Voices 360 Generates $20M
MSFT•LinkedIn has launched BrandWorks, a marketing team targeting an annualized $100 million ad revenue run rate next fiscal year and serving clients like SAP and Webflow. Its Top Voices 360 initiative delivered over $20 million in revenue from May 2025 to May 2026 by pairing enterprise advertisers with creators.
1. BrandWorks Launch
LinkedIn introduced the BrandWorks team to deliver optimized advertising campaigns for enterprise clients such as SAP and Webflow, targeting an annualized $100 million revenue run rate in the next fiscal year under VP Alex Josephson.
2. Top Voices 360 Performance
Top Voices 360 pairs advertisers with creators and generated over $20 million in revenue from May 2025 to May 2026, securing clients including SAP, IBM and ServiceNow.
3. BrandLink Video Advertising Push
LinkedIn is expanding its BrandLink program to host video ads alongside publisher and creator content, with expectations to nearly triple BrandLink revenue in the current fiscal year as video engagement rises among professionals.
4. Marketing Team Growth
BrandWorks headcount has grown by roughly 60% since its March launch through hires from TikTok, Meta and X, reinforcing LinkedIn’s position as a key B2B advertising platform.
