LiveOne expands to 100M+ Samsung Smart TVs, targets $100B connected TV market
LiveOne has partnered with Samsung Electronics to integrate its music, podcast and video content into over 100 million Smart TVs globally. The deal bolsters LiveOne’s presence in the $100 billion connected TV market and complements its B2B agreements with Amazon, Apple, Spotify, Paramount and YouTube.
1. Samsung Partnership Details
LiveOne will integrate its over-the-top music, podcast and vodcast offerings into more than 100 million Samsung Smart TVs worldwide, tapping annual device additions of 10–15 million units. This integration embeds LiveOne’s platform directly into Samsung’s TV ecosystem, enabling seamless access in the living room.
2. Market Opportunity
By entering the $100 billion connected TV sector, LiveOne expands beyond mobile and streaming apps into a rapidly growing home entertainment channel. Samsung’s leadership in Smart TV sales accelerates LiveOne’s reach and positions the company to capture higher advertising and subscription revenues.
3. Content Offering and Platform Reach
LiveOne delivers 10+ hours of on-demand video content, live entertainment, music and podcasts. This partnership adds to existing B2B deals with Amazon, Apple, DAX, Paramount, Spotify, Telly, Tesla, TextNow, VIZIO and YouTube, broadening distribution across devices.
4. Strategic Growth Implications
The Samsung deal unlocks new monetization streams through advertising, premium subscriptions and sponsorships on TV platforms. It also reinforces LiveOne’s strategy of forging high-value OEM relationships to drive user engagement, content licensing and long-term revenue growth.