LiveOne announced a strategic B2B partnership with LG Electronics to integrate LiveOne’s premium audio and entertainment platform onto approximately 60 million LG smart TVs across North America. LG, which ships 6–8 million TVs annually, joins LiveOne’s distribution roster that already includes Amazon Fire TV, Apple TV, Samsung and Roku. This integration expands LiveOne’s reach into the connected TV ecosystem and provides direct access to an extensive installed base of viewers.

This partnership targets the estimated $100 billion connected TV market, where roughly 50% of consumers stream audio content via smart TVs. With U.S. CTV advertising spend projected to reach $38 billion in 2026, LiveOne stands to benefit from growing brand engagement and premium ad placements. The LG integration enhances LiveOne’s ability to capture a larger share of advertisers seeking targeted, interactive audio experiences on television platforms.

LiveOne’s broader B2B distribution network spans major technology and media players including Amazon, Apple, DAX, Paramount, Samsung, Spotify, Telly, Tesla, TextNow, VIZIO and YouTube. By scaling presence across these platforms, LiveOne aims to drive higher user engagement, subscription growth and diversified revenue streams through advertising and memberships. CEO Robert Ellin emphasized that the LG deal aligns with the company’s strategy to accelerate monetization and long-term value creation.