LiveRamp adds Meta data to Cross-Media Intelligence measurement platform - RAMP News | RalliesLiveRamp adds Meta data to Cross-Media Intelligence measurement platform
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RAMP• LiveRamp expands Cross-Media Intelligence with Meta campaign data
- LiveRamp expanded its Cross-Media Intelligence offering to incorporate Meta campaign data for cross-media measurement across multiple channels.
- Marketers can run de-duplicated attribution and incrementality measurement for Meta within the LiveRamp Clean Room using first-party data.
- The update aims to give brands a unified view of campaign performance across Meta and other media, supporting cross-channel optimization.
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