Lotus Debuts Theory 1 in Bespoke Au Color at Milan Design Week
Lotus Technology will host its IN PROGRESS exhibition at Milan Design Week from April 22–26, highlighting its D.N.A. design principles—Digital, Natural, Analogue—through immersive storytelling and technical artifacts. The event debuts the Theory 1 concept in bespoke Au color, honoring Lotus’ 79 Formula 1 victories and heritage.
1. Exhibition Overview
Lotus returns to Milan Design Week 2026 with IN PROGRESS, running from April 22 to 26. The installation explores Lotus’ D.N.A. design principles—Digital, Natural, Analogue—through immersive storytelling and technical artifacts, reframing performance as an ongoing journey rather than a finished product.
2. Theory 1 Debut
At the heart of IN PROGRESS is the Theory 1 concept, unveiled in a bespoke Au color that references gold’s element number 79 and Lotus’ 79 Formula 1 victories. This collaboration with Italy’s luxury maison Larusmiani merges automotive innovation with refined sartorial craftsmanship.
3. Cultural Partnerships
Lotus enhances the exhibition through partnerships with Larusmiani and historic vermouth maker Carpano, integrating Italian artisanal craft and a bespoke beverage experience. These collaborations underscore the brand’s commitment to technical ingenuity and cultural heritage.