Lotus Unveils Emira V6 SE and Turbo SE Racing Line at New York Auto Show
Lotus Technology is displaying two Emira variants—the six-speed manual V6 SE and DCT-equipped Turbo SE Racing Line—at New York Auto Show, April 3-12. The Racing Line Edition, offered in Purple Haze Metallic or Racing Green, features color-matched mirror caps, high-gloss black wheels, badges and is hand-built at Hethel, England.
1. Emira Models Debut at New York Auto Show
Lotus is presenting two flagship Emira models—the six-speed manual V6 SE and the DCT-equipped Turbo SE Racing Line—at the New York International Auto Show running April 3–12. This marks Lotus’ first major North American showcase of its updated sports car lineup for 2026.
2. Racing Line Edition Enhancements
The Racing Line package adds a lower pinstripe, color-matched mirror caps and brake calipers, high-gloss black wheels, Racing Line badges and black-and-silver Lotus logos. Inside, the cabin benefits from contrast stitching and special badging that reinforce the track-inspired design ethos.
3. Hand-Built Craftsmanship at Hethel
Both Emira variants are hand-assembled at Lotus’ Hethel, England facility using advanced production techniques. This approach underscores the company’s emphasis on build quality, precision engineering and the luxury positioning of its sports cars.
4. Brand Exposure and Sales Potential
Showcasing the Emira Racing Line at one of North America’s premier automotive events is designed to enhance Lotus’ brand prestige and stimulate interest among enthusiasts and potential buyers. Strong reception could translate into improved sales momentum in a key growth market.