Low Viewing Growth Raises Engagement Risks Despite Netflix’s Double-Digit 2025 Profit Surge
Netflix’s 2025 revenue grew 16% to $45 billion and net income rose 26% to $11 billion, while ad revenue more than doubled and is forecast to double by 2026. Viewing hours advanced 2% in H2 2025, raising engagement concerns as the $82.7 billion Warner Bros. Discovery acquisition heightens leverage risks.
1. Financial Growth in 2025
Netflix reported total streaming revenue of $45.18 billion for the full year 2025, a 16 percent increase over 2024. Operating income climbed 28 percent to $13.33 billion, while net income rose 26 percent to nearly $11 billion. The company’s Asia-Pacific segment led international expansion, delivering $5.35 billion in revenue (up 21 percent), and cost of revenue grew just 11 percent to $23.28 billion, reflecting disciplined expense management. Meanwhile, Netflix’s advertising business more than doubled in 2025 and is projected to roughly double again by 2026, underscoring a fast-growing revenue stream beyond subscription fees.
2. Valuation Trends and Analyst Upgrades
As Netflix shares dipped below key psychological levels in early 2026, the company traded at a trailing price-to-earnings ratio of 33.69×. In response to the pullback, Phillip Securities raised its rating on Netflix from Sell to Accumulate and lifted its 12-month price target from 95 to 100, citing Netflix’s structural leadership in video-on-demand and strong pricing power. The upgrade reflects confidence that the recent share-price weakness presents a discounted entry point, supported by robust bottom-line growth and improving margins across both subscription and advertising segments.
3. Warner Bros. Discovery Acquisition Process
Netflix’s proposed acquisition of Warner Bros. Discovery remains under regulatory review, with the deal valued at approximately $82.7 billion. Under the amended agreement, the transaction will be an all-cash offer, designed to simplify deal structure, provide greater certainty of value for Warner Bros. Discovery stockholders, and accelerate a shareholder vote scheduled by April 2026. Upon closing, the combined entity would unify Netflix’s 300 million subscribers with Warner Bros.’ 128 million HBO Max subscribers, creating a streaming powerhouse with enhanced content scale and global reach.