Lowe's Debuts $99 HomeCare+ Subscription with Seven Services in Two Visits
Lowe's launched HomeCare+, a $99 annual subscription offering two in-home visits and up to seven maintenance services per visit, covering over 75% of U.S. homes. Subscribers gain 5% discounts on related parts and instant Gold status in the MyLowe's Rewards program.
1. HomeCare+ Launch Details
Lowe's introduced HomeCare+, an annual service subscription priced at $99, providing two in-home visits per year. Each visit allows up to seven essential maintenance tasks—such as dryer vent cleaning, HVAC filter replacement and light bulb changes—available in over 75% of U.S. homes.
2. Customer Benefits and Loyalty
Subscribers receive a 5% discount on eligible parts required for each service, plus automatic elevation to Gold status within the MyLowe's Rewards program. Gold status grants 1.5 points per dollar spent, free delivery on orders over $25 and access to member-only deals and gifts.
3. Strategic Positioning
HomeCare+ expands Lowe's loyalty ecosystem by combining in-home expertise from red vest associates with a recurring revenue model. This initiative aims to deepen customer engagement across life stages—from first-time homeowners to aging occupants—while differentiating Lowe's through personalized, human-driven service.