Lowe's Offers 2-for-1 Kids Tickets and Free Chair Rentals through Live Nation Deal
LOW•Lowe's launched a multi-year partnership with Live Nation granting its 30 million MyLowe's Rewards and Pro Rewards members perks like 2-for-1 kids tickets and free chair rentals for the first 50 attendees at select concerts. It also becomes the first presenting partner for new amphitheater tailgate zones.
1. Multi-Year Live Nation Partnership
Lowe's entered a multi-year agreement with Live Nation to deliver exclusive live music experiences to MyLowe's Rewards and Pro Rewards members. This collaboration aims to deepen customer engagement through entertainment offerings beyond traditional home improvement services.
2. Loyalty Member Concert Perks
Qualified members receive 2-for-1 discounted lawn tickets for children with the purchase of an adult ticket, complimentary chair rentals for the first 50 members at each show, and sweepstakes access for free tickets throughout the year. These incentives are designed to reward repeat shoppers and enhance customer loyalty.
3. Amphitheater Tailgate Activation
Lowe's is the inaugural presenting partner for new amphitheater tailgate zones at North Island Credit Union Amphitheatre, Ruoff Music Center and Jiffy Lube Live. These spaces will include live entertainment, food and beverage offerings, and programming from Lowe's vendor partners on a first-come, first-served basis.
4. Scale of Loyalty Program
The free MyLowe's Rewards and Pro Rewards programs now boast over 30 million combined members, offering personalized savings, bonus points and seasonal perks. The partnership seeks to attract younger audiences and reinforce Lowe's presence in family and community experiences.
