Lululemon appoints Ben Hallam as chief brand officer
LULU•Lululemon appointed Ben Hallam chief brand officer, effective November 9, 2026, and Emily Sunderland chief strategy officer, effective November 23, 2026.
1. Leadership appointments
Hallam, previously senior vice president of marketing at Four Seasons Hotels and Resorts, will report to CEO Heidi O'Neill. Sunderland, previously managing director and partner at Boston Consulting Group, will report to Chief Financial Officer Meghan Frank.




