On January 19, 2026, Lululemon Athletica temporarily removed its new “Get Low” workout line from its e-commerce platform after receiving more than 120 customer complaints within 48 hours regarding the sheerness of the fabric. The company’s quality assurance team initiated an expedited review of the nylon-spandex blend used in the leggings and tops, which represent roughly 5% of Lululemon’s Q1 product launches. CEO Calvin McDonald stated that the pause will affect online order fulfillment for the collection through February 1, 2026, while in-store sales remain available. Lululemon expects any remediation—such as adjusting fabric opacity or revising garment thickness—to be completed in time for the spring restock window, helping to safeguard the brand’s reputation for premium performance wear.

Lululemon’s stock has declined almost 50% year-over-year and trades near five-year lows, drawing interest from several activist investors who have disclosed stakes totaling approximately 6% of outstanding shares. These investors argue that Lululemon’s strong balance sheet—with $1.2 billion in cash and equivalents as of Q4 2025—and recent acceleration of its share repurchase program (authorized for up to $2.5 billion through 2027) support a re-rating of the business. Management plans to open 75 new stores in high-growth regions, including South Korea and Spain, and to expand its international footprint by 30% in 2026. Analysts have revised their long-term earnings per share forecasts upward by an average of 12% following the activist disclosures, suggesting the stock may be mispriced relative to its intrinsic value.