Lulus has launched a dedicated Amazon storefront offering curated occasion dresses in sizes XS through XL, with a majority of styles available exclusively on the platform. This move is designed to tap into Amazon’s global reach, customer discovery tools and fast-shipping capabilities to attract new shoppers and drive incremental online sales.

Following the Amazon rollout, Lulus debuted a digital-only dress assortment within Victoria’s Secret’s online store, providing event-ready styles in standard sizes XS to XL. This collaboration aims to leverage Victoria’s Secret’s digitally engaged audience to further diversify Lulus’ distribution channels.

These initiatives build on Lulus’ recent expansion into all Nordstrom stores nationwide and underscore a targeted wholesale strategy. By tailoring assortments to each partner and platform, Lulus seeks to increase brand relevance, deepen customer engagement and accelerate revenue growth across multiple retail channels.