Macy’s Celebrates 50th July 4th Fireworks with Three-River Display and $100k Sweepstakes
M•Macy’s will mark its 50th 4th of July fireworks on July 4 with expanded displays across the lower East River, lower Hudson River and Brooklyn Bridge for the nation’s 250th birthday. It also introduced a ‘Golden Confetti’ sweepstakes awarding 100 prizes and a $100,000 shopping spree prize through October 2026.
1. Expanded Fireworks Locations
Macy’s will launch its 50th annual 4th of July fireworks on July 4 with simultaneous pyrotechnic displays across New York’s lower East River in the Seaport District, the lower Hudson River in partnership with Jersey City, and the Brooklyn Bridge corridor.
2. Anniversary Significance
This milestone celebration coincides with the nation’s 250th birthday and represents half a century of Macy’s patriotic spectacles, reinforcing the retailer’s tradition of large-scale public events that draw millions of viewers and bolster brand visibility.
3. Golden Confetti Sweepstakes
Under the ‘Golden Confetti’ promotion running through October 31, 2026, Macy’s is offering participants a chance to win 100 prizes ranging from event tickets to live entertainment experiences, with one grand prize of a $100,000 shopping spree.
4. Broadcast and Viewing Details
Viewers can watch the fireworks on NBC and Peacock from 8 to 10 p.m. ET/PT (7 to 9 p.m. CT/MT), with a Spanish-language simulcast on Telemundo and a 10 p.m. ET/PT encore on NBC; public viewing spots and performance lineups will be announced soon.
