Macy’s Forecasts -0.5% to +0.5% Sales Growth as Spending Slows

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Macy’s projects 2026 comparable sales between a 0.5% decline and a 0.5% gain as real consumer spending growth decelerates to 1.5% from 2.7% in 2025. JPMorgan CEO Jamie Dimon warns sustained oil prices above $190 a barrel could trigger a recession, intensifying headwinds for retailers.

1. Macy’s 2026 Comparable Sales Guidance

Macy’s projects comparable sales for fiscal 2026 to range from a 0.5% decline up to a 0.5% gain, reflecting cautious expectations after more robust growth in prior years. The narrow forecast highlights management’s concern over tighter consumer budgets and shifting spending patterns.

2. Consumer Spending Trends

Real consumer spending growth is expected to decelerate to 1.5% in 2026 from 2.7% in 2025, weighed down by record-high credit levels, modest wage gains and broad price increases. These headwinds are pushing shoppers toward lower-cost and private-label brands, pressuring mid-tier retailers.

3. Recession Risks and Retail Headwinds

JPMorgan CEO Jamie Dimon warns that sustained oil prices above $190 a barrel could tip the U.S. into recession, a scenario historically linked to rising unemployment and declining retail sales. A downturn would tighten consumer credit and further challenge Macy’s revenue and margin outlook.

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