Macy’s hires Saks Global veteran Dayna Ziegler to boost merchandising strategy
On February 20, Macy’s appointed Dayna Ziegler, formerly an executive at Saks Global, to its leadership team. Ziegler’s luxury retail experience will support Macy’s merchandising and branding strategies.
1. Ziegler’s Executive Background
Dayna Ziegler brings extensive luxury retail experience from Saks Global, where she held senior merchandising roles and managed high-profile brand collaborations, contributing to expanded product diversity.
2. Strategic Implications for Macy’s
Ziegler’s hire aligns with Macy’s push to strengthen its merchandising leadership and elevate its private label and luxury offerings within the competitive mid-market retail segment.