Macy’s Q1 sales jump 3% with Bloomingdale’s up 10.2%, raises 2026 outlook
M•Macy’s delivered its strongest Q1 sales growth in four years with a 3% same-store sales increase, driven by a 10.2% surge at Bloomingdale’s and 1.6% gain in reimagined Macy’s stores. The company raised its 2026 outlook, forecasting net sales of $21.5-21.75 billion and adjusted EPS of $2.00-2.20.
1. Q1 Sales Growth
Macy’s posted a 3% increase in overall same-store sales for the first quarter, marking its best quarterly growth in four years. Bloomingdale’s led with 10.2% same-store gains, while Macy’s core stores achieved a 1.6% rise driven by investments in 200 reimagined locations featuring updated assortments, enhanced customer service and local events.
2. 2026 Outlook Revision
The company raised its full-year 2026 guidance, projecting net sales between $21.5 billion and $21.75 billion and adjusted earnings per share of $2.00 to $2.20, up $0.10 at the midpoint. Same-store sales growth is now expected at 0.5% to 1.2%, compared with prior guidance of a 0.5% decline to a 0.5% increase.
3. Customer Segmentation Strategy
CEO Tony Spring highlighted a K-shaped economy, noting Macy’s core customers earn over $75,000 annually while Bloomingdale’s shoppers average more than $100,000. The retailer is balancing value and premium offerings across its physical and digital channels to capture spending from affluent consumers and maintain appeal to middle-income shoppers.
