Macy’s Board of Directors approved an increase to its quarterly dividend, reflecting confidence in the company’s cash flow and commitment to shareholder returns. The higher payout is expected to boost the stock’s yield and reward investors in upcoming distributions.

Macy’s unveiled Celebrations Start, a year-long immersive platform designed to bring life’s moments to the center of culture while marking two significant corporate milestones. The initiative will feature in-store events, digital experiences and curated partnerships to deepen customer engagement.

By pairing a stronger dividend policy with an experiential marketing campaign, Macy’s aims to strengthen both financial appeal and brand loyalty. Management believes this dual approach will drive incremental sales, improve customer retention and differentiate Macy’s in a competitive retail landscape.