Maggiano’s Boosts Portions by 20% and Adds 15 Family Style Dishes at No Extra Cost
Starting March 18, Maggiano’s Little Italy rolled out 20% larger pasta portions and increased protein on entrées at all 48 locations for no extra charge. It also added 15 classic dishes to its four-course Family Style menu with endless refills for $44 per person ($14 for under-12).
1. Larger Portions Implementation
Beginning March 18 across all 48 U.S. locations, Maggiano’s increased pasta entrée portions by approximately 20% and boosted protein servings on Chicken Fettucine Alfredo, Spaghetti & Meatballs and shrimp dishes, maintaining existing menu pricing to enhance customer value.
2. Expanded Family Style Menu
The four-course Family Style menu has been expanded with 15 additional classic Italian-American dishes, including Baked Ziti, Eggplant Parmesan and Chicken Piccata, offering endless refills at $44 per adult and $14 per child under 12 to encourage group dining occasions.
3. Strategic Implications for Brinker International
By emphasizing generous servings and expanded offerings without raising prices, Maggiano’s aims to drive higher guest traffic, increase average checks and reinforce customer loyalty, potentially boosting Brinker International’s revenue growth and competitive position in casual dining.