Magnite becomes primary video ad server, programmatic provider for HP TV+ - MGNI News | RalliesMagnite becomes primary video ad server, programmatic provider for HP TV+
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MGNI• Deal with HP TV+ expands programmatic access
- Magnite was selected as primary video ad server and programmatic technology provider for HP TV+.
- The deal gives HP TV+ access to programmatic demand across its banner and video inventory on HP’s PC-native FAST service.
- ClearLine Curation will enable programmatic activation of HP Media Network’s consent-based audience segments built from PC usage data.
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