Magnite’s DV+ Platform to Power New York Times’ Premium In-App Ad Deals
Magnite’s DV+ platform has been named the preferred private marketplace for New York Times Advertising’s mobile in-app supply, granting brands direct access to the publisher’s premium audience. The deal taps into an in-app ad market projected to grow 24% by 2027, leveraging NYT’s doubled app audience and 19% higher CTR.
1. Strategic Partnership for In-App Supply
Magnite’s DV+ platform has been designated as the preferred private marketplace for New York Times Advertising’s mobile in-app ad inventory, enabling brands to secure premium placements within the publisher’s app environments and execute addressable, performance-driven campaigns.
2. Rapidly Growing In-App Market
The global mobile in-app advertising sector is forecast to expand by 24% through 2027 as audiences increasingly engage with premium app content and AI-driven search channels traffic toward curated digital experiences.
3. Elevated Engagement in Times’ Apps
The New York Times has doubled its mobile app audience over the past two years to tens of millions of weekly visitors, while its video-forward features and curated content panels have driven a 19% year-over-year increase in campaign click-through rates.