Magnite’s Programmatic CTV Drives 32% Q4 Growth and 50% Revenue Share
Magnite reported 32% fourth-quarter top-line growth excluding political spending, driven by robust programmatic CTV demand. In the first quarter, CTV already accounts for nearly half of revenue, reflecting broad-based strength across media owners and advertisers and positioning the company as a key player in the streaming ad market.
1. Q4 2025 Performance
Magnite’s platform delivered 32% top-line growth excluding political ad spending, reflecting rising demand for programmatic CTV as streaming inventory access expands. This segment emerged as a primary growth driver, highlighting the company’s ability to capture shifting budgets from traditional digital channels.
2. First Quarter CTV Contribution
In Q1 2026, CTV represents close to 50% of Magnite’s revenue, driven by adoption among media owners and advertisers seeking biddable, data-driven ad solutions. Management states that the company’s technology stack and strategic partnerships underpin this momentum and position it to capitalize on ongoing programmatic streaming market growth.