Marcus Theatres Unveils “Make Summer Pop” Campaign with Collectibles, Free Popcorn
Marcus Theatres is launching “Make Summer Pop” across 77 locations, with giveaways, limited-edition collectibles and branded beach bags tied to summer blockbusters like Toy Story 5 and Moana. The campaign offers double Marcus Movie Club points, free popcorn on May 31, prebiotic soda sampling at select sites and $3 hot dogs over Memorial Day weekend.
1. Campaign Overview
Marcus Theatres is rolling out “Make Summer Pop” beginning May 29 at its 77 locations nationwide. The multifaceted initiative ties into major releases—including Star Wars: The Mandalorian and Grogu on May 22, Toy Story 5 on June 19 and Moana on July 10—aiming to enhance the summer moviegoing experience.
2. Promotional Offers and Events
The launch weekend features themed giveaways, complimentary popcorn for all ticketed guests on May 31 and $3 hot dogs over Memorial Day. Select sites will host poppi® prebiotic soda sampling on May 30, mascot appearances, scratch-off prizes, limited-edition movie prints and beach bags throughout the season.
3. Member Rewards and Partnerships
Marcus Movie Club members receive double points during opening weekend plus exclusive monthly promotions and surprise moments. Partnership with RealD provides free collectible 3D tickets for select releases, while rotating concession specials and holiday offers further incentivize repeat visits.