Nineteen brokerage firms covering Marriott International have issued an average recommendation of “Moderate Buy,” with eight analysts on Hold, eight on Buy and three on Strong Buy. Over the past 12 months, these firms have set an average 12-month target of $306.81, signaling upside potential versus current levels. The consensus reflects confidence in the company’s ability to sustain its recovery in global lodging demand, particularly in North America and Europe.

Several major houses have recently revised their view on Marriott’s outlook. Goldman Sachs upgraded from Neutral to Buy and lifted its objective from $288 to $345, citing stronger group booking trends and pipeline growth. BMO Capital Markets moved to Outperform with a new objective of $370, pointing to margin expansion driven by fee revenue. Weiss Ratings reaffirmed its Buy (B–) stance, while Truist Financial trimmed its Hold objective slightly to $283, reflecting near-term pressure on corporate transient travel. Wells Fargo initiated coverage with an Overweight rating and a $329 objective, emphasizing international recovery and loyalty-program monetization.

Marriott will report Q4 2025 results on February 10, 2026, at approximately 7:00 a.m. Eastern Time, followed by a conference call at 8:30 a.m. ET led by CEO Anthony Capuano and CFO Leeny Oberg. Investors can access the webcast via Marriott’s investor relations site, with a replay and transcript available for one year. This event will provide updated guidance for full-year 2026 and insight into group and contract sales, fee-revenue trends and capital deployment plans as the company leverages its global portfolio of over 9,700 properties.