Marriott Partners with Lefay to Launch Five Luxury Wellness Resorts Worldwide
Marriott International has launched a joint venture with the Leali family to integrate the luxury wellness brand Lefay into its portfolio as its first dedicated wellness offering. The deal encompasses two resorts in Lago di Garda and Dolomiti plus three pipeline projects in Tuscany, Southern Italy and the Swiss Alps.
1. Joint Venture Details
Marriott International and the Leali family have formed a joint venture to bring Lefay into Marriott’s portfolio under long-term hotel management agreements, with Lefay contributing its brand and intellectual property while the founders retain ownership of Italian real estate assets.
2. Lefay Brand Portfolio and Pipeline
Lefay currently operates two award-winning resorts in Lago di Garda and the Dolomiti and has three properties under development in Tuscany, Southern Italy and the Swiss Alps, all designed as eco-resorts emphasizing sustainability and the proprietary Lefay SPA Method.
3. Strategic Impact on Marriott
As Marriott’s first brand dedicated exclusively to luxury wellness, Lefay will complement its Luxury Group alongside Ritz-Carlton and St. Regis, leveraging Marriott’s development capabilities and Bonvoy loyalty platform to meet rising demand for holistic wellbeing experiences.