Marsh Secures Official F1 Risk and Insurance Role at Canadian Grand Prix
Formula One Group has appointed Marsh as Official Risk Partner and Insurance Broker for the Lenovo Grand Prix du Canada, granting trackside branding and launching the second The Risk Perspective series on Circuit Gilles-Villeneuve. Marsh’s presence leverages its 15 Canadian offices and 3,000 colleagues to deliver performance-driving risk insights.
1. Partnership Appointment
Formula One Group has formalized a multi-year partnership with Marsh, naming it the Official Risk Partner and Official Insurance Broker for the Lenovo Grand Prix du Canada. Marsh will receive prominent trackside branding rights and integrate its risk management expertise into the event’s operations.
2. The Risk Perspective Series
Marsh will release the second installment of The Risk Perspective, a content series focused on risk, decision-making and performance drivers specific to the Circuit Gilles-Villeneuve. This series aims to turn complex risk data into actionable insights for teams and global audiences.
3. Marsh’s Canadian Footprint
Since opening its Montréal office in 1914, Marsh now operates across 15 Canadian cities with over 3,000 professionals. The firm will leverage this network to support Formula One’s technical, logistical and promotional activities throughout the Grand Prix weekend.
4. Business Implications for Formula One
The partnership enhances Formula One Group’s sponsorship portfolio and diversifies its partner mix, potentially increasing ancillary revenue streams. Integrating Marsh’s content and branding may also drive fan engagement and strengthen the event’s global reach.