Marsh Secures Official Risk and Insurance Partner Roles for F1 Canada Grand Prix
MRSH•Marsh will serve as Formula 1’s Official Risk Partner and Official Insurance Brokering Partner at the Lenovo Grand Prix du Canada, extending its multi-year F1 collaboration with prominent trackside branding and a new “Risk Perspective” content series on Circuit Gilles-Villeneuve. The sponsorship leverages Marsh’s $27 billion revenue platform and 95,000-colleague global network to elevate brand visibility in Canada and beyond.
1. Formula 1 Partnership
Marsh has been appointed Formula 1’s Official Risk Partner and Official Insurance Brokering Partner for the Lenovo Grand Prix du Canada, building on a multi-year agreement announced last month. The collaboration positions Marsh at the heart of one of Canada’s premier sporting events, with its branding featured throughout the Circuit Gilles-Villeneuve venue.
2. The Risk Perspective Series
As part of the partnership, Marsh will launch the second installment of its Risk Perspective content series, focusing on the risk management, decision-making and performance drivers faced by teams at the Montreal circuit. The series will be published on F1’s official digital channels, showcasing how Marsh’s analytical approach turns uncertainty into strategic advantage.
3. Marsh’s Global Scale and Strategy
Founded in Montréal in 1914, Marsh now operates across 15 Canadian cities and in 130 countries worldwide, generating $27 billion in annual revenue with 95,000 colleagues. This F1 sponsorship aligns with Marsh’s strategic goal of enhancing global brand recognition and demonstrating its risk-management expertise to industries and clients around the world.
