Massimo Group Launches $16,999 Sentinel 770 HVAC UTV After 100% Dealer Sales Surge
Massimo Group unveiled its Sentinel 770 HVAC UTV with an MSRP of $16,999 and opened pre-orders ahead of shipments by April 30, 2026. Dealer sales surged over 100% year-over-year following the first Sentinel 570 release, strengthening Massimo’s premium HVAC-equipped UTV platform.
1. Launch Overview
Massimo Group introduced the Sentinel 770 HVAC UTV, its second release in the Sentinel series, designed for year-round performance with a fully enclosed cabin featuring heating, air conditioning, touchscreen navigation and integrated cameras.
2. Pre-Order Details
Pre-orders for the Sentinel 770 opened at an MSRP of $16,999, with initial units expected to ship by April 30, 2026, providing dealers with clear delivery timelines and inventory planning.
3. Dealer Sales Growth
Following the successful Sentinel 570 launch, Massimo’s dealer network reported a year-over-year sales increase of over 100%, underscoring strong market acceptance and distribution momentum.
4. Future Product Roadmap
Building on this momentum, Massimo plans to launch the higher-displacement Sentinel 1500 next, aiming to capture further upsell opportunities and expand its climate-controlled UTV lineup in 2026.