Mattel promotes Roberto Stanichi to president, chief marketing and brand officer
MAT•Mattel promotes Roberto Stanichi
Mattel promoted Roberto Stanichi to president, chief marketing and brand officer.
He oversees brand and business strategy, marketing, consumer insights, demand creation, and product design across major brands including Barbie, Hot Wheels, and Fisher-Price.
Stanichi became chief global brand officer in 2025, helping shift Mattel to a brand-centric operating model.
He previously led Vehicles and Building Sets, overseeing Hot Wheels growth, Matchbox, Thomas & Friends, MEGA BLOKS, and the launch of Mattel Brick Shop.
