Mattel Q4 Revenue, EPS Miss Estimates; Shares Plunge 28%
Mattel’s Q4 revenue rose 7.3% year-over-year to $1.77 billion but fell 3.9% short of the $1.84 billion consensus, while EPS of $0.39 missed the $0.53 estimate by 26%. Disappointing holiday billing—Barbie at $415.7 million versus $442.2 million expected—triggered a 28% share plunge.
1. Q4 Financial Results
For the quarter ended December 2025, Mattel reported revenue of $1.77 billion, marking a 7.3% increase year-over-year but 3.9% below the $1.84 billion analysts had forecast. Earnings per share of $0.39 fell 26% short of the $0.53 consensus, reflecting margin pressures and underwhelming top-line execution.
2. Brand-Level Billing
Among its top three power brands, Barbie generated $415.7 million in gross billings versus the $442.2 million estimate (up 2.4% y/y), Hot Wheels billed $576.4 million (19.7% y/y growth, above the $553.8 million forecast) and Fisher-Price reached $208.9 million (up 1.4% y/y but below the $236.0 million estimate). Other categories such as Vehicles saw a 20% y/y gain at $652.4 million, while Dolls billed $750.3 million, up 2.1%.
3. Market Reaction
Investors reacted sharply to the earnings miss and weaker holiday sales, driving Mattel’s stock down 28% on the day. The steep decline underscores concerns over brand momentum and questions about the company’s ability to sustain growth into 2026.