Mattel Raises Full-Year EPS Forecast to $1.27–$1.39 as Q1 Sales Top $862M

MATMAT

Mattel reported Q1 net sales of $862.2 million, beating the $804.7 million analysts’ estimate, and narrowed its adjusted loss per share to $0.20. The company raised its full-year adjusted EPS guidance to $1.27–$1.39, maintained its sales target, and acquired the remaining 50% of its NetEase joint venture.

1. Q1 Performance and Sales Beat

Mattel posted net sales of $862.2 million in the first quarter, surpassing the $804.7 million analysts’ estimate and reflecting resilient toy demand. Adjusted loss per share narrowed to $0.20 versus the expected $0.21, driven by stronger top-line results and cost controls.

2. Raised Annual Profit Forecast

The company lifted its full-year adjusted EPS guidance to a range of $1.27–$1.39 from $1.18–$1.30 while maintaining its annual sales target. This outlook includes potential impacts from the Middle East conflict and excludes benefits from anticipated U.S. import tariff refunds.

3. Entertainment and IP-Driven Strategy

Investments in its IP franchises, including upcoming films such as 'Masters of the Universe' and 'Matchbox', support the company’s push into family entertainment. A new lineup of 'KPop Demon Hunters' dolls and an expanding slate of digital partnerships further bolster growth prospects.

4. Margin Pressure and Tariff Impacts

Adjusted gross margin declined to 45.1% from 49.6%, driven by higher tariff costs and a stronger dollar. Management is pursuing U.S. tariff refunds, though the timing and outcome of these refunds remain uncertain.

Sources

BWF