Shares of burger giant McDonald's MCD.N fall 4.3% to $239.7.
MCD outlines a $8.5 billion franchisee support plan as part of an expanded growth strategy.
"We expect industry traffic growth in our wholly owned markets will be flat, while inflation remains elevated," the CEO cautioned during the investor day conference.
The new goals and decade-long franchisee support plan are part of its "NEXT" strategy to revive sales momentum after weaker-than-expected U.S. sales growth in Q2.
MCD targets operating margins in the low- to mid-50% range by 2030, up from 46.9% in fiscal 2025.
22 of 38 brokerages rate the stock "buy" or higher, 15 "hold" and one "sell"; median PT is $306.50, according to data compiled by LSEG.
Including the session's move, the stock is down 22% YTD.
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