McDonald's will roll out a new 'McValue 2.0' menu in April, offering select items priced at $3 or less alongside $4 breakfast meal deals as part of its deeper value push to attract budget-conscious diners.

The $3-and-under lineup will include items such as a sausage biscuit and a four-piece Chicken McNuggets, replacing the previous buy-one-add-one-for-$1 offer, while the $4 breakfast bundle pairs a McMuffin, hash brown and coffee.

Last year, McDonald's and its franchisees invested $85 million in advertising discounted combos and earmarked an additional $35 million to offset operator margin pressures; this financial support program is set to conclude in March.

Consumer perceptions of McDonald's affordability ticked up from 18% to 20% year-over-year but remain below pre-pandemic levels, and rival chains like Panera and Domino's have introduced their own value deals to capture budget diners.