McDonald’s Launches Under $3 Menu April 21 With $2.50 McDouble Kickoff
McDonald’s will introduce an Under $3 Menu on April 21 featuring at least 10 items, including Sausage McMuffin, Sausage Burrito and McChicken McDouble. The McDouble will launch at $2.50 against a $3.30 national average, and a $4 Breakfast Meal Deal bundles a Sausage McMuffin, hashbrowns and small coffee.
1. Under $3 Menu Launch
On April 21 McDonald’s will roll out an Under $3 Menu with at least ten items spanning breakfast, lunch and dinner. Offerings include favorites like the Sausage McMuffin, Sausage Burrito, McChicken McDouble and four-piece Chicken McNuggets.
2. Pricing and Promotion Strategy
The campaign sets the McDouble at an introductory $2.50 versus a $3.30 national average, with discounts on most items varying by restaurant location. The value push aims to drive traffic and compete on affordability amid rising consumer price sensitivity.
3. Breakfast Meal Deal Details
Alongside the Under $3 Menu, McDonald’s is debuting a $4 Breakfast Meal Deal pairing either a Sausage McMuffin or Sausage Biscuit with hashbrowns and a small McCafé coffee to capture early-day visits and boost morning check averages.