Media companies adopt AI to automate content operations, ISG reports
III•Media companies are integrating data and automating operations, including AI-driven content workflows, to improve subscriber experiences, according to two 2026 ISG reports.
1. AI in content operations
Media companies are integrating data and automating operations to improve subscriber experiences, according to two 2026 ISG reports. The reports describe AI-driven content workflows that reduce manual handoffs and help companies handle growing asset volumes without delaying releases.
