MediaCo Holding Inc. reported an exceptional increase in key audience metrics for the year-end period, ranking it among the fastest-growing radio broadcasters in the U.S. In New York City, average quarter-hour (AQH) ratings rose 18.3% and overall share climbed 9.9%, driven by HOT 97’s weekday resurgence and consistent WBLS performance. Los Angeles saw a 25.0% uptick in AQH and a 38.2% gain in cumulative reach (Cume), led by Que Buena LA’s expansion. In Dallas, KNOR and KBOC powered a 31.1% AQH increase and a 15.0% Cume lift, underscoring MediaCo’s local-first programming strategy in top Hispanic and urban markets.

Among Adults 18–49, MediaCo delivered double-digit gains across its flagship stations. HOT 97 posted a 40.6% AQH increase and a 30.6% share growth in this demo, while Que Buena LA registered a 25.0% AQH rise and a 17.3% share boost among Adults 25–54. In Dallas, KNOR achieved a 45.0% AQH jump and a 21.9% share gain among Adults 25–54, highlighting the company’s ability to connect with culturally engaged, high-value listeners and sustain weekday prime-time momentum.

Building on these ratings achievements, MediaCo is preparing to launch Sigma Audio Networks, its new national multicultural audio platform. With a combined reach of more than 20 million listeners per month across radio, television, digital and streaming, Sigma is designed to offer advertisers a scalable solution rooted in cultural authenticity. Danny Lowry, SVP of Audio Sales, emphasized that advertisers are witnessing both expanded reach and deeper engagement, while CRO Brian Fisher noted that the company’s market momentum provides an ideal foundation for national expansion in 2026.