MediaCo Reports 38.2% Cume Growth in LA, 31.1% AQH Rise and Unveils Sigma Audio Network
MediaCo reported year-over-year audience gains of 25.0% AQH and 38.2% cume in Los Angeles and 31.1% AQH in Dallas, with 18.3% AQH growth in New York for Adults 25–54. It announced the launch of Sigma Audio Networks, a national multicultural audio platform leveraging its market momentum to scale advertiser reach.
1. EstrellaTV Secures Comprehensive Liga MX Clausura 2026 Rights
MediaCo Holding Inc.’s EstrellaTV has finalized a multi-year agreement to televise and stream every home fixture for Tigres UANL, Tigres Femenil, FC Juárez and FC Juárez Femenil during the Liga MX Torneo Clausura 2026 season. Coverage began on January 10, 2026, and will span linear broadcasts on EstrellaTV, its FAST channel and live streaming via the EstrellaTV app. This deal positions EstrellaTV as the exclusive Spanish-language home for four of the league’s most watched clubs, significantly enhancing the network’s sports portfolio and offering advertisers access to a dedicated football-viewing audience across key U.S. Hispanic markets.
2. MediaCo Posts Breakout End-of-Year Audio Growth
In its year-end Nielsen Audio PPM analysis (Jan–Dec 2024 vs. Jan–Dec 2025), MediaCo ranked among America’s fastest-growing radio broadcasters, led by double-digit gains in core Adults 25–54 during weekday prime hours. Key markets delivered standout performances: New York City saw an 18.3% increase in AQH and a 9.9% Share driven by HOT 97’s weekday resurgence and stable WBLS ratings; Los Angeles achieved a 25.0% AQH gain and 38.2% Cume growth on Que Buena LA; Dallas posted a 31.1% AQH rise and 15.0% Cume lift through KNOR and KBOC. Younger demos also surged: HOT 97 posted a 40.6% AQH and 30.6% Share uptick among Adults 18–49, Que Buena LA reported a 25.0% AQH increase and 17.3% Share in P25–54, and KNOR delivered a 45.0% AQH and 21.9% Share boost. These results underpin the upcoming launch of Sigma Audio Networks, a national multicultural platform designed to scale MediaCo’s local momentum to a national advertiser base.
3. EstrellaTV Expands to Orlando with New Station Launch
On March 24, 2026, EstrellaTV will debut station WDYB-CD in Orlando, marking its first owned-and-operated outlet in one of the fastest-growing U.S. Hispanic markets. The launch follows a 17-year affiliation with Hearst Television’s WKCF 18.3 and represents a strategic move to deepen MediaCo’s local presence in a region where Orlando’s Hispanic population has grown by over 25% since 2015. The new station will carry full EstrellaTV programming, including local news inserts and community features, providing advertisers targeted access to a dynamic audience estimated at over 450,000 Hispanic households.