Medirom shifts salon staffing toward hybrid employee-contractor model to lift therapist earnings, protect margins

HealthTech Lav plans to broaden contracts beyond mandated age groups, pushing discretionary lifestyle programs for under-40 participants.

Lav's growth strategy leans on Re.Ra.Ku therapists as coaches to limit hiring costs, protect margins and support retention.

Store staffing will continue to support World ID promotion, reallocating therapists to events while aiming to preserve overall economic returns.

Medirom outlined plans to expand its hybrid staffing model, increasing use of independent contractor therapists to support store growth.

The approach targets higher therapist earnings, improved service quality, stronger pricing power and stronger profitability.