Melius Downgrades Uber to Sell with $73 Target Over AV Competition
Melius downgraded Uber from Hold to Sell and set a $73 price target on January 6, citing rising autonomous-vehicle competition from Waymo and Tesla that could erode returns. The analyst warned that increasing AV partnerships and potential standalone expansions were not fully factored into current valuations.
1. Uber Partners With Nuro and Lucid to Launch Robotaxi Service
On January 5, 2026, Uber Technologies announced a collaboration with physical AI specialist Nuro and electric-vehicle maker Lucid Motors to begin on-road testing of a production-intention robotaxi platform in December 2025, with a commercial launch planned later this year in the San Francisco Bay Area. The custom-built Lucid Gravity SUV integrates Nuro’s full self-driving stack and leverages Nvidia DRIVE AGX Thor compute to process sensor data from lidar, radar and high-resolution cameras. The six-passenger vehicle features roof-mounted LEDs for rider identification, interactive climate and entertainment controls, and an in-vehicle visualization display showing planned vehicle paths. Uber has committed to deploying tens of thousands of these robotaxis over the next six years across multiple cities, positioning the service as a scalable and affordable addition to its ride-hailing network.
2. Renewal of TomTom Mapping Partnership Strengthens Uber’s Routing Accuracy
On January 6, 2026, Uber and TomTom announced the extension of their global mapping and location-services agreement, integrating TomTom’s continuously updated maps, APIs and live traffic feeds into Uber’s driver and rider applications. The renewed partnership aims to enhance pick-up and drop-off precision in complex environments such as airports, stadiums and transit hubs, reducing average route deviation by over 10% and improving ETA accuracy. Real-world trip data from Uber’s fleet will feed back into TomTom’s map-making pipeline, accelerating updates on road closures, turn restrictions and new construction zones. Uber product executives noted that this deeper collaboration is expected to boost operational efficiency across its mobility and delivery platforms while offering a smoother end-user experience.
3. Analyst Downgrade Highlights Risks From Intensifying AV Competition
In early January 2026, research firm Melius downgraded Uber Technologies from Hold to Sell and set a price target of seventy-three dollars, citing heightened competition from autonomous vehicle players as a key downside risk. The report acknowledged Uber’s leadership in ride-sharing and delivery but warned that partnerships with emerging AV providers may not fully insulate the company from margin pressure if standalone robotaxi fleets by Waymo, Tesla or other entrants scale rapidly. Melius argued that consensus forecasts understate potential growth moderation and the impact of unanticipated market share shifts. Investors are advised to monitor regulatory approvals, fleet deployment milestones and competitive announcements over the coming quarters to gauge how Uber’s demand-aggregation strategy will withstand an increasingly crowded autonomous mobility landscape.