Meridian Holdings Taps Dejan Petkovic, Launches Pet TV with Meridianbet
MRDN•Meridian Holdings has signed Brazilian football legend Dejan Petkovic as Global Brand Ambassador to launch Pet TV with Meridianbet as founding partner in Brazil. The company reported Q1 2026 revenue of $50.1 million (up 17% YoY) and net income of $2.2 million, returning to GAAP profitability.
1. Brand Ambassador Appointment and Pet TV Launch
Meridian Holdings signed Dejan Petkovic as its Global Brand Ambassador, partnering with the Brazilian football legend to launch Pet TV. Meridianbet serves as the founding strategic partner of the multimedia platform, which will feature sports, culture and entertainment content to broaden the company’s reach.
2. Brazilian Market Expansion Strategy
Brazil is the next growth frontier for Meridianbet’s 25-year legacy, leveraging Petkovic’s storied career—167 goals across seven clubs and honorary Rio de Janeiro citizenship—to drive user acquisition and deepen engagement in South America’s largest gaming market.
3. Q1 2026 Financial Highlights
In Q1 2026, Meridian Holdings posted revenue of $50.1 million, up 17% year-over-year, net income of $2.2 million marking a return to GAAP profitability, and Adjusted EBITDA of $6.3 million, a 26% increase that exceeded internal guidance.
