Meridian Holdings named football legend Dejan Petković its global brand ambassador and will launch Pet TV with its Meridianbet subsidiary. In Q1 2026, revenue rose 17% to $50.1 million, net income reached $2.2 million and adjusted EBITDA climbed 26% to $6.3 million.
Meridian Holdings appointed Dejan Petković as global brand ambassador to expand visibility in Brazil and beyond. Petković's football legacy and cultural ties will help the company engage regional sports audiences.
The partnership includes the launch of Pet TV, a multimedia content platform created with Meridianbet as founding partner. Pet TV will produce sports, culture, and entertainment content to extend the company's offering beyond traditional betting channels.
In Q1 2026, Meridian Holdings posted revenue of $50.1 million, a 17% increase year-over-year, net income of $2.2 million, and adjusted EBITDA of $6.3 million, up 26% from the prior year. The results marked the company's strongest quarter on record and a return to GAAP profitability.
