Meridian’s Expanse Studios Secures MaxBet Distribution, Targets Serbia’s $186M iGaming Market
MRDN•Expanse Studios, Meridian Holdings subsidiary, signed a strategic distribution agreement with Flutter’s MaxBet to deliver its 70-title gaming portfolio through MaxBet’s 15–20% Serbian online market share. The partnership offers immediate integration into MaxBet’s infrastructure, targeting Serbia’s projected $186 million online gambling industry by 2029.
1. Strategic Distribution Agreement
Expanse Studios, a subsidiary of Meridian Holdings, has signed a strategic distribution agreement with MaxBet, a Flutter Entertainment unit and leading omni-channel gaming operator in Serbia, to integrate its suite of proprietary titles into MaxBet’s platform.
2. Market Opportunity in Serbia
Serbia’s online gambling revenue is projected to reach $186 million by 2029, and MaxBet controls an estimated 15–20% of that market, providing Expanse Studios immediate access to a significant regulated iGaming audience.
3. Expanse Studios Portfolio Reach
With over 70 proprietary casino titles and partnerships spanning more than 1,500 operators worldwide, Expanse Studios will leverage MaxBet’s established infrastructure for rapid distribution and enhanced player engagement.
4. Meridian Holdings Overview
Meridian Holdings operates global B2B divisions including GMAG and Expanse Studios, alongside B2C brands across multiple jurisdictions, positioning itself as a diversified gaming technology provider with robust growth prospects.
