Meta Introduces $2.99–$49.99 Subscription Plans as Capex Concerns Persist
META•Meta Platforms rolled out Consumer Plus subscriptions at $2.99–$3.99/month, Meta One plans at $7.99–$19.99 with AI features, and business creator tiers at $14.99–$49.99 to bolster its $215 billion annual revenue. The stock has slid 10% year-to-date as investors balk at Meta’s massive capital expenditures straining returns.
1. Subscription Tiers Launched
Meta Platforms rolled out three subscription plans across Facebook, Instagram and WhatsApp: Consumer Plus at $2.99–$3.99 per month, Meta One at $7.99–$19.99 with enhanced AI features, and business and creator tiers priced between $14.99 and $49.99 that are currently in market tests.
2. Revenue Growth Potential
With annual revenue at $215 billion, even modest uptake of the new subscriptions could add hundreds of millions in recurring revenue; consumer plans target broader user monetization while higher tiers aim to attract business and creator segments for higher ARPU.
3. Capex Concerns Weigh on Stock
Despite beating earnings estimates, Meta’s massive capital expenditure program has raised investor concerns over return on investment, contributing to a 10% decline in the stock’s year-to-date performance as market participants scrutinize future profitability.
