Meta's WhatsApp Feature Rollout for 600M Indian Users Delayed Over Data Compliance Issues
META•Meta's planned WhatsApp feature rollout to 600M Indian users has been delayed after India's tech ministry flagged data compliance issues. The launch, originally set for Q3, now awaits regulatory approval, pushing back potential revenue streams tied to the new service.
1. Regulatory Hurdles Delay Launch
Meta’s rollout of a new WhatsApp feature for 600 million Indian users has been postponed after the Ministry of Electronics and Information Technology raised concerns over data localization and privacy compliance. Originally slated for a Q3 debut, the feature now requires additional filings and technical adjustments before receiving final approval.
2. Business Implications in India
India represents WhatsApp’s largest single-country market, making this delay a setback for Meta’s monetization strategy in the region. The postponement could defer revenue from business messaging and payment services, with Meta engaging closely with regulators to resolve outstanding compliance issues and establish a new launch timeline.
