MGP Ingredients Branded Spirits Unveils $29.99 Blackberry Old Fashioned Cocktail
MGPI•Penelope Bourbon, part of MGP Ingredients' Branded Spirits division, is launching a Blackberry Old Fashioned ready-to-pour cocktail at $29.99 per bottle, bottled at 76 proof with straight bourbon and rye, orange bitters, and blackberry syrup. It will roll out nationwide at select retailers, enriching MGP Ingredients' premium cocktail lineup.
1. New Product Launch
Penelope Bourbon is adding a Blackberry Old Fashioned to its ready-to-pour cocktail lineup, blending straight bourbon and rye whiskey with blackberry simple syrup and orange bitters. Bottled at 76 proof, the cocktail layers berry-forward notes with vanilla, oak, citrus and warm spice for a bar-quality experience.
2. Pricing and Distribution
Penelope's Blackberry Old Fashioned carries a suggested retail price of $29.99 per 750ml bottle and will be stocked at select retailers nationwide. Direct-to-consumer sales are also enabled through the brand’s website, supporting broader market reach.
3. Strategic Growth Implications
This launch strengthens MGP Ingredients' Branded Spirits portfolio by expanding its premium ready-to-pour segment, which has shown robust consumer demand. The move aligns with the company's strategy to capitalize on premium cocktail trends and could incrementally lift volumes and revenue under its Branded Spirits division.
