Microsoft names AI exec Asha Sharma to revive Xbox console strategy
Microsoft named AI executive Asha Sharma as head of its Xbox and gaming division to drive a console-focused strategy. This leadership change comes after years prioritizing mobile and PC audiences, signaling renewed emphasis on console hardware development and unit sales.
1. New Xbox Leadership
Microsoft has appointed AI executive Asha Sharma as head of its Xbox and gaming division, entrusting her with leading the team and setting division-wide priorities.
2. Strategic Console Pivot
This appointment marks a deliberate shift back to core console gamers after years of focusing on mobile and PC platforms, indicating renewed investment in console hardware and software.