MINISO says China mainland GMV rises 25%-30% in fiscal Q3
MNSO•MINISO said China mainland GMV rose 25%-30% year over year in the quarter ended Sept. 30, 2026, with high-single-digit same-store sales growth. U.S. GMV grew about 20%, while proprietary IP YOYO generated over RMB 1 billion GMV in the first nine months of 2026.
1. China mainland growth
In a voluntary update on preliminary operating data, MINISO said China mainland GMV rose 25%-30% year over year in fiscal Q3, accelerating from the first half of 2026. Same-store sales growth was high single-digit. National Day holiday GMV increased 20%-25% year over year, with low-single-digit same-store sales growth.
2. Overseas and IP results
Overseas results tracked guidance. U.S. GMV grew about 20% year over year, rebounding above 30% in September with positive same-store sales growth. Proprietary IP YOYO generated over RMB 1 billion GMV in the first nine months of 2026.
