Mirror Founder’s Board Raises $20M Series A as 85% of Users Log 30+ Sessions Monthly
LULU•Board, founded by Brynn Putnam who sold Mirror to Lululemon for $500 million, closed a $20 million Series A led by Union Square Ventures. The 24-inch touchscreen platform is in tens of thousands of homes with 85% of customers averaging over 30 play sessions monthly.
1. Series A Funding Closes
Board closed a $20 million Series A round led by Union Square Ventures, marking the firm’s first investment since Michael Mignano joined as general partner. The round also included angel investments from Biz Stone, Tim Ferriss and Scott Belsky, following Board’s $15 million seed round led by Lerer Hippeau.
2. Consumer Adoption and Engagement
Board’s 24-inch touchscreen device is now installed in tens of thousands of homes, schools, hospitals and restaurants across all 50 states. The company reports 85% of customers average over 30 monthly play sessions, underlining strong user engagement.
3. Upcoming AI Creation Platform
Board will launch Board Studio later this year, an AI-powered tool that enables any user to design original games from concept to playable prototype in under an hour using natural language prompts. Founder Brynn Putnam views the platform as a natural extension of her work on connected hardware and social experiences.
