Mixed Martial Arts Group Names John Kavanagh to Convert 700M+ Fans
Mixed Martial Arts Group named co-founder John Kavanagh to spearhead conversion of its 700M+ global fanbase into active participants through structured programs for military, law enforcement, first responders, youth and female athletes. The company will also expand online academy content to drive subscription revenue across its TrainAlta platform.
1. Leadership Expansion
John Kavanagh, co-founder and former World MMA Coach of the Year, will design and implement fan-to-participant conversion initiatives across the company’s ecosystem, aligning elite coaching with operational strategy.
2. Fan Conversion Strategy
The initiative targets a 700M+ global MMA fanbase by launching structured training programs for military, law enforcement, first responders, youth pathways and female athletes in collaboration with UFC broadcaster Laura Sanko.
3. Platform and Content Growth
MMA.INC will scale its TrainAlta online academy with new course content and subscription offerings, leveraging integrated payments and engagement features to increase recurring revenue.
4. Market Impact and Metrics
The company’s network spans 530,000 user profiles, 75,000 active students, 18,000 published gyms and 800 verified facilities across 22 countries, positioning it to monetize higher training participation.