Mixed Martial Arts Group outlines plan to monetize combat sports participation platform via gyms, payments, XP Passport

Capital update highlighted a US$4 million private placement priced at $1 per share, described as a 160% premium to market.

XP Passport launched as a freemium identity and rewards product; monetization is not yet enabled.

Revenue model centers on BJJLink subscriptions priced at US$49 a month with a 1% split, or US$149 a month without a split.

Mixed Martial Arts Group outlined a plan to build a participation-focused platform for combat sports, targeting conversion of 700 million-plus fans into participants.

Platform metrics cited 389 paying academies, 108,000 registered students, about 28,000 monthly active users, and US$21 million annualized payments volume.