MM Group says EU PPWR raises bar for packaging recyclability by 2030
XLB•Recyclability depends on the full recycling chain
The update frames recyclability as dependent on collection, sorting, consumer disposal behavior, and recycling infrastructure, not design claims alone.
MM Group positioned the regulation as a strategic reset that will push earlier, more holistic packaging design decisions across performance and circularity.
EU packaging rules tighten recyclability standards
MM Group says the EU’s Packaging and Packaging Waste Regulation will tighten standards for packaging recyclability.
PPWR takes effect from Aug. 12, 2026, with a 2030 target for all EU-market packaging to be recyclable economically.
